Top 10 Reasons to Select Geonetric

It'd be easy for us to just say "choose us!", but instead, we'd like to lay out 10 reasons why we think (and our clients think) you should select Geonetric.

Reason 1: Relationship-based approach

The number one reason clients choose Geonetric is our relationship-based approach. We're friendly, smart and we work hard to make sure we keep our end of the bargain. And we keep it up, over the years, to make sure that when you choose Geonetric, you never regret your decision. Feel free to ask our clients, every single one of them is referencable. Try that with any of our competitors.

Reason 2: The best hospital Websites, Intranets, Extranets and Portals out there

One way to measure "the best" is by the awards our clients win. In our case, then, we're doing something right. Almost every single Geonetric client using our VitalSite software has won awards for their sites. Not just a few of our clients that we tried really hard on. This is the beauty of being focused on just building the best - we don't have time for mediocrity like many of our competitors do.

But even though we win lots of awards for our sites, we don't think it's a true measure of "the best". The "best" hospital Websites, from our perspective, are those that:

• Are the easiest to use
• Produce measurable ROI
• Deliver on the promise of your brand
• Innovate to stand apart

These are the focus of our efforts, and together, constitute the best hospital Websites out there. Take a look at our clients' work. We're sure you'll agree.

Reason 3: Customized to fit your organization (no cookie-cutter projects for us!)

We bring a powerful system to the table - our VitalSite framework. Even though our clients all use the same software under the covers, you'd be hard pressed to tell by looking at their sites that any of them are using our software. Each one is customized to exactly the look and features they need. Our clients range from small specialty hospitals with less than 100 beds to large integrated delivery networks that span multiple states. Yet our software runs all of their Websites, customized to the extreme variations of their different needs.

We think software should adapt to your needs, rather than you adapting to the way we built our software.

Reason 4: Strong research emphasis

Experts. "Ingenious". Professionals. It takes a lot to earn such designations. Our team stays worthy of these titles because everything we do is based on research that we do with our clients. Every engagement we undertake has some kind of research angle. This data is used to:

• Define the architecture of the content - to drive visitors to take action
• Select which words and labels resonate in the marketplace
• Prioritize which efforts to undertake first
• Explore what your local market expects in eHealth
• How to quantify downstream revenue from virtually every aspect of your site
• Build the ROI case for an initiative, and then measure actual results against our models

These are but a few examples, but we strongly believe that research is the foundation of expertise. It's hard to be an expert unless you actually do research.

Reason 5: Design and brand

For an industry often referred to as "Web design", the ability to actually design useful sites is hard to come by. Often design is an afterthought, something thrown in to sell yet another install of a software product. At Geonetric, we think design is every bit as critical as the software - perhaps even more so. Our design process ensures that your design is not an arbitrary whim of an artist, but a fully researched and thoughtfully considered expression of your brand and your users' expectations. Our creative team adapts to the research we do about your community and its expectations, to ensure that the design is what you need.

Reason 6: VitalSite technology

This industry suffers from a dearth of Web solutions professionals that can truly talk about technology and its impact on eHealth initiatives. Many of our competitors, for example, peddle technology that was developed in the mid-90s and is obsolete today as their "cutting edge solution". This is unfortunate because the rapid pace of technological change in the past 10 years means that software development practices have improved markedly over the years, and newer technologies offer far better flexibility, speed, maintainability, reliability and security. VitalSite is built in .NET technology, a high performance, compiled platform that offers superior performance over the vintage scripting languages of the 1990's.

If your eyes glaze over at the technology stuff, consider what it is that makes Amazon.com great. The Website part is wonderful, yes, but it is the software behind the scenes that manages the money, the fulfillment and in the end, the actual transaction that makes Amazon what it is. This is the transition that healthcare has yet to make - from creating "Websites" to creating real relationships and interactions between patients, physicians and the community. To start now with decade-old technology is just throwing money out the window.

Reason 7: Continually released modules

You would never buy a car by ticking down a list of "4 wheels", "engine", "transmission", but this is how many in this industry expect you to select their software. Pick any module from our list, compare it feature for feature to our competitors' offerings, and you'll see that even today our software is superior. We have a comprehensive list of modules that are part of our VitalSite framework, but the best part is that we continually improve them, adding new capabilities constantly. As a Geonetric client, you'll have all of these features available to you when you're ready for them.

Similarly, you'll notice right away that our clients are pioneering new ideas that few, if any, healthcare organizations are doing, and seeing outstanding results. Genesis Health System's Bariatric Blog, for example, has seen a fantastic ROI in a short period of time, growing a service line from brand new to at capacity in just a few months - and this was in 2003 before almost anyone knew what a "Blog" was. (We have a Webinar on this very topic.) Norton Healthcare has put one of the most comprehensive Quality Indicators sites online, providing an unheard of level of transparency. This is the expectation you should have as you think about Geonetric - we're constantly improving our clients' sites. Always.

Reason 8: Innovative Clients and Culture

Our clients are doing some amazing things, and this is exactly what we look for in prospective clients - a willingness to be better than the cookie-cutter hospital sites that are all over this industry. We actively seek out clients that want to try something new - something brave - and be pioneers in eHealth. Our approach of being very selective in which engagements we take on ensures that we're working with the industry leaders, those that want to be a cut above. This culture permeates Geonetric, too. We're not here to sell another install of our software. We're here to build the best.

Reason 9: No Nickel and Diming

We did some research about how hospitals and health systems perceived their Web vendors, including our largest competitors, ad agencies, small local Web shops, and everything in between. We asked about what they liked and disliked about their relationships. The number one complaint? You feel nickel and dimed. You're asked to cough up money unexpectedly to cover some new unforeseen project. You get charged for every support phone call you make. You're expected to make a sudden forced upgrade that your vendor never told you about. Or, to get some new feature, you have to pay for a costly support project. This makes budgeting painful, and a real mess of planning over the long term. At best it's inconsiderate or unprofessional, at worst it's a bait-and-switch tactic. We found that to be an unacceptable perception.

So, we decided to do something about it. We've introduced an innovative pricing model that lets you budget up to four years in advance. We'll tell you more about it, but you'll have to call us. Nickel and diming? Not with Geonetric.

Reason 10: You get the All-Star Team

Geonetric is perhaps smaller than some of the other companies in this space, but we do that on purpose. We want to make sure that when you select Geonetric, you don't get relegated to the "B-team", you're working with industry-renowned experts that are experienced, professional, and ensure that you get the best work possible. You keep working with the same project team you know and love, long after the initial launch.

When it's all said and done, our team is the main reason we win new clients. We're smart, we're honest, and we deliver on our promises to you.

Thank you

... for reading about us. If you're ready to take the next step - to let us prove that these 10 reasons are not too good to be true - call us at 800-589-1171.